1. Appoint only one spokesperson for the movement. No one else from Team Anna should express his or her opinion on a public forum that contradicts the spokesperson. The spokesperson must be extra careful to avoid any political speeches.
2. Keep the movement apolitical. Don’t be seen as rallying against one political party as every political parties in India practices rampant corruption.
3. Sometimes silence is golden. Politicians have mastered the art of throwing barbs at you and hope some sticks. Don’t respond to every barb thrown at you. Keep quiet. Do your homework well. Keep building your strategy and hit when it hurts the most. When you decide to go for the hunt, go for the kill.
4. Don’t deviate from the grass root nature of this movement. Appoint a person / team to lead the grass root movement and keep building a pan India structure that is very transparent to which every Indian and especially the rural population can relate to. The movement should not be just seen as middle class fancy. It must permeates to every nook and corner of India for this to be successful
5. Keep media on your side. In a free democracy media has the power to make or break. Use it sensibly to further the interest of the movement and resist the temptation of filling people’s living room by expressing personal opinion
6. Keep Anna in the front as people relate to him
7. Finally, accept to lose the battle to win the war –Celebrate small wins and accept the fact that you may not get all what you want. Publish the list of unfinished demands and slowly build awareness to incrementally chip away on them. Remember, you cannot put a completion time in mass movements. Be prepared for a long drawn out war.
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